In addition to Tesla, BMW, General Motors, Ford and Audi, among other automakers and companies have chosen Mexico as the destination for their investments focused on electromobility, which puts Mexico on the radar of the global automotive industry.

The commitments that various countries have assumed to electrify their vehicle fleet in the following decades, leaving aside the use of cars with internal combustion engines, are some factors that will boost the demand for electrified units.

According to the latest Global EV Outlook from the International Energy Agency (IEA) in 2030, 30% of the cars sold in the world are expected to be electric, which will increase their demand.

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Thus, the assemblers and the rest of the value chain of the automotive sector have begun to implement the plans that will allow them to stay in the market, which is why Mexico is becoming a natural destination for their investments.

Tesla on March 1 confirmed the construction of its megafactory to be located in Monterrey, where it seeks to manufacture one million electric cars with an estimated investment of 5 billion dollars. For its part, General Motors is investing more than one billion dollars for the expansion and preparation of its complex in Ramos Arizpe, to start the production of electric cars from 2023.

Ford joins, which announced last week that it is going to increase the assembly of electric cars in the country to reach no less than 200,000 units, this with the aim of being able to supply the growing market, mainly the United States, a goal for which will invest close to 95 million dollars in both countries.

Let's remember that last month, the German BMW announced investments for Mexico for 800 million euros that will be destined to the expansion of its plant in San Luis Potosí, this with the aim of starting the production of electric cars and lithium batteries.

Zacua is joining the international assembly companies, a Mexican company that since 2017 has been located in the Puebla 2000 Industrial Park and whose objective is to produce its units with 100% local supply, so they plan to manufacture their own engines.

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Evergo is another company that seeks to install more than 15,000 electric charging stations in the country, mainly in residential, commercial and public places, for which it will allocate more than 200 million dollars.

As part of the development of this value chain, last year Bombardier Recreational Products (BRP) announced the construction of a plant in Querétaro to manufacture batteries for electric vehicles and electrified motorcycles, for which it will spend 1.3 billion pesos.

Finally, the German Audi announced that in 2027 it will start producing electric cars at its plant in San José Chiapa, Puebla. These actions are part of its global strategy, since its objective is to electrify all its production and supply in 2033, so it will stop producing internal combustion cars from 2026.

It will be necessary to take into account that from the announcement of this type of investment, the arrival in Mexico has been slow compared to other countries, such as China, which implies that the execution is expected in some cases in the medium term. , as indicated by Francisco Bautista, leading partner of Advanced Manufacturing and Mobility for Latin America North of EY.

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