Artificial Intelligence and its potential to transform the real estate industry
Econohabitat | August 21, 2023 |

Artificial intelligence (AI) has arrived and has been disruptive for various industries, including real estate, where this technology is already used to provide solutions to the challenges that arise in the real estate ecosystem, such as: property valuation, analysis of market, process management, among the main ones.

AI systems mimic human cognitive functions such as perception, learning, problem solving, and decision making, to perform data processing and analysis tasks.

According to Matías Recchia, CEO and co-founder of Keyway, in the real estate sector, these developments make it possible to obtain investment opportunities more quickly, find informed, precise and transparent possibilities, with an impact in an industry in which information is fragmented and difficult to access.

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The use of Artificial Intelligence can optimize the entire management process, both for those looking to invest and for those who want to sell their properties and have liquid capital quickly”, commented the manager.

Five ways have been detected in which AI has transformed the real estate industry, among which are: data analysis, management automation, design improvement, customization and predictive maintenance.

The technological advance in these systems allows the analysis of large amounts of data, which allows more informed decisions to be made by predicting future market performance, identifying better investment opportunities and evaluating risk factors in an easier and simpler way.

AI also makes it easy to automate routine property management tasks like maintenance scheduling, lease management, and tenant communication, leading to greater operational efficiencies and lower costs, such as chatbots.

Regarding design improvement, the analysis of historical data on the use of space within commercial buildings allows to identify underutilized areas, suggesting to reconfigure the space and optimize the design for better productivity.

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In the area of personalization, Artificial Intelligence can provide personalized property recommendations to prospective tenants or real estate investors based on their budgets and location requirements.

AI technology has also become capable of analyzing building sensor data, detecting anomalies and predicting equipment failure. This promotes proactive maintenance and reduces downtime.

While the technology is in an experimental stage, there is certainty that science, data analysis, machine learning and AI are going to be a real competitive advantage, Recchia said.

In Solili you can consult industrial warehouses available in Guadalajara, Tijuana and Monterrey

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