
The pace of marketing picked up over the past year; however, previous restrictions on works prevented construction from advancing at the same rate.
Despite the fact that in 2021 the sanitary restrictions due to the COVID-19 pandemic continued, the placement of housing maintained sales.
In the year, 260,000 units were placed in the country, according to data from the National Chamber of the Housing Development and Promotion Industry (Canadevi). But the good news has another side: the demand left homeowners without “cushion” inventory.
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“In production, things didn't go so well for us, because at the beginning of the year we had the third wave and closing processes had to be accelerated, respecting many protocols, which is why it was delayed. Normally we have a gap, more housing done, but this year it is almost even”, explains Luis Alberto Moreno Gómez Monroy, president of Canadevi.
The industry started 2022 without housing produced, complicating operations, since the pace of demand always pressures to have ready properties, so developers have opted to speed up the construction of projects, which gives the Chamber more peace of mind to manage to pair up later this year.
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“A lot of builders had inventory and it didn't impact prices. Other producers had to find themselves in the need to have a direct impact on their profits, that is, withstand the impact of the increase”, details Luis Alberto Gómez Monroy.
This year, price growth will be inevitable due to global inflation in commodities such as steel (which in 2021 had an accumulated rise of 65.65%, according to Banco Base). The Chamber's strategy is to do them gradually to continue with the absorption levels.
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