The iconic private club Soho House arrives in Mexico led by the real estate firm Grupo Sordo Madaleno, GSM, which accompanies the creator of the concept Nick Jones, an English entrepreneur.

The club arrives in Latin America and will do so in the Colonia Roma in Mexico City. Although the address or the date of start of operations is unknown, it will be based in an old Porfirian house that will undoubtedly create a space until now not known in the Mexican capital.

Its first headquarters began operations in 1995 in London, on top of Café Boheme. Later Soho House crossed the Atlantic and settled in New York and then Hollywood.

It currently has offices in Berlin, Mumbai, Barcelona, Mykonos and Hong Kong, with Mexico City being the next to open its doors, although the exact date is unknown.

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Now, these clubs have luxury rooms, swimming pools, gym, bars, cinemas, spa and restaurants, as well as places to network and meet people day and night.

This new concept of the private club is designed for creatives, filmmakers, artists, intellectuals and writers. Its genesis started with the idea of changing the old model of private clubs where politicians and financiers dominated the scene.

The idea was to create a space where people could meet and have a good time, in a more relaxed environment. From the beginning, it was always clear to him that members were his priority and his focus was that they could receive excellent food, drinks and service in a place that made them feel like they were at home.

To enter the club you must have the recommendation of at least two members and pass a selection process. Once you have been selected, in addition to covering the annuity payment, you must comply with some rules such as never wearing a suit and tie, as well as never taking photographs.

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Grupo Sordo Madaleno, an important firm founded in 1937 with headquarters in Mexico City, has 80 years of experience and the support of more than 300 collaborators.

The multifaceted combination of services that cover multiple areas of the real estate sector, such as; architecture, commercialization, construction and marketing have been key to positioning this group as a Latin American benchmark.

Check in Solili the behavior of the industrial, office and residential market in Mexico City, as of 2Q 2021

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