Sailun and Tire Direct will invest 240 million dollars in a new plant in Guanajuato
Cluster Industrial | December 21, 2023 |

Investments continue to arrive at the end of 2023 for Bajío, with the recent announcement of the Chinese company that manufactures tires for light vehicles, Sailun Jinyu Group, which communicated the decision to establish a plant in the city of León, Guanajuato, with an investment which amounts to 240 million dollars.

It would be the group's first manufacturing plant in North America and is the product of a Joint Venture with the Mexican company Tire Direct (TD International Holding). The JV will be called SL & TD Tire Manufacturing and will be 51% controlled by Sailun's Singapore subsidiary, while Tire Direct will hold the remaining 49% stake in the plant.

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The plant is expected to be built within a period of twelve months. The main objective of the new plant will be the production of semi-steel radial tires for light vehicles, with an initial annual capacity of 6 million units.

Sailun aims to strengthen its position in the automobile tire market through this company. Additionally, joint venture partners Sailun and TD International Holding plan to explore the production of all-steel radial tires for trucks and buses in the future, with an expected annual capacity of 1.65 million units in an expansion. future.

Sailun will play a key role in supporting the project by overseeing construction, equipment installation and production aspects of the plant.

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On the other hand, TD México will contribute by providing administrative support, managing processes and maintaining external relations. Additionally, TD Mexico subsidiary Tire Direct, touted as Mexico's largest tire distributor, is actively involved in supporting the company.

The project is part of Sailun's global expansion strategy and the company anticipates that the establishment of its first production facility in North America will strengthen its position in the tire manufacturing industry.

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