They project for 2023 an increase in the contribution of e-commerce in retail sales
By 2023, e-commerce is expected to gain more strength in Mexico, since from contributing 6% of total retail sales it would go to 15%, according to a projection by the London financial services firm, Barclays .
"This 2020, e-commerce growth accelerated for at least three years, (before) we expected it to contribute 7% of total retail sales in 2024, today we are at 6.3%, and almost 50 % tell us that they stay in the channel, and another 45% confess that they will stay as long as mobility returns, ”stated Luis Gradilla, consumer Intelligence Market Leader at Nielsen Mexico, according to El Financiero.
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