From May 23 to 31 of this year the Hot Sale was carried out, during these days the purchase intention in physical stores increased 35%, compared to the behavior presented in the 2019 edition, according to the company dedicated to Getin influx analysis.

Likewise, he highlighted that during the days of the Hot Sale there was 40% more influx in commercial spaces than the average of all the weeks of 2021. This factor increased visits to the interior of the stores by 18%, being the first week of the year in that this indicator shows favorable growth.

This could be seen "in the 50% growth in sales presented during the Hot Sale, in contrast to the average of the other weeks of 2021".

In a matter of the most demanded shops, sports stores are located, it had an increase of 76% in sales, compared to the Hot Sale of 2019, this because the items per ticket increased 60% in the comparison with the same period.

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In the results of the comparison between the week of the Hot Sale against the average of the other weeks of sale of 2021, the increase in purchases in accessories and lifestyle stores stood out, which grew 29% in the entry of buyers to stores.

“The performance of retail is surprising, for the first time this year we are seeing indicators that are telling us about the beginning of the recovery of the industry, the fact that the indicator of attraction in stores and the intention to purchase have grown , tells us that the same flow of people is returning to normal purchasing ”said Anabell Trejo, CEO and Co-founder of Getin.

Also, Getin compared the behavior of the Hot Sale 2021 against El Buen Fin de 2020, and found that despite the fact that the influx grew 20% more during the Hot Sale, in the event that takes place every November, more transactions were made and were made 36% more sales.

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Original article