Cowork companies begin adaptation process and diversify services
Solili | December 23, 2021 |

The coworking model had become popular in Mexico for some years with international companies such as Wework and Regus complemented by their own models of national capital such as IOS Office and IZA that, together with other initiatives for smaller-scale buildings, were taking over the corporate job-sharing market.

In principle, this concept caught the attention of independent professionals and startups who saw a corporate solution with a flexible space as a great support for the start of their business models. Little by little larger companies were joining that also found advantages in a model that was adapting to the needs of these corporations.

In September 2019, before the pandemic hit, the technology-based real estate business model that Wework had developed falters after several IPO attempts, where costs already exceed revenues in an office rental model long-term and is when its significant loss of value occurs.

Then at the end of 2019 comes the pandemic with the ravages that we already know about the corporate market of the main Mexican cities where there was already a significant oversupply in traditional rental properties.

Check here: Flexible work options the outlook to come

Throughout 2020 and 2021, which is nearing completion, the corporate market of the main capitals in Mexico has continued to register negative net demand, indicating that unemployment exceeds gross absorptions, quarter by quarter.

In this scenario, coworking spaces continued to operate with a much lower occupancy level, so it was vital to rethink the business and fully understand what the specific demands of its potential occupants were, which no longer required fixed deadlines or commitments if their businesses were going through an important period. decrease in income.

In the case of Wework, the manager indicated that they saw a rebound from April 2021, where they had accelerated growth in sales and requests exceeding pre-pandemic sales levels, with technology companies, followed by those in the financial sector, the ones that marked the guideline and found in hybrid work an opportunity to continue carrying out their work, they said in a statement.

At the same time, the company added a business line to its operations: the rental of spaces for events and thus the 25 buildings in which they are established in the country, will have the option of being able to rent not only office spaces, but also common areas such as terraces, rooftops and meeting rooms.

Of interest: Construction slows down, but exceeds 2020

Interesting initiatives such as Public and The Pool have become excellent locations in the city with the most varied services of private and common spaces, meeting rooms, tax address and correspondence service along with all the facilities required to accelerate the new models of businesses that live there.

Other companies such as Co-mother have explored the niche market and offer prime memberships for the women's segment starting at $ 624 pesos per month, with services ranging from a toy library to keep young children close, recording studios and exclusive events that create value. in this community of working mothers.

This segment of shared work will continue to grow and strengthen in Mexico and will be a small part of the solution to increase the occupancy of office spaces whose oversupply reached 22.48% in Mexico City and 20.60% in Monterrey at the end of November 2021.

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