The Coordinator for the Promotion of Foreign Trade of Guanajuato (COFOCE) carried out the signing of an agreement with Alibaba, a digital platform that originated in China.

The agreement is based on a collaboration of work to assist companies through different programs designed by COFOCE and Atomic 88, the associated agency for Global Initiatives of the Alibaba Group in Mexico.

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The area of opportunity for B2B (Business to Business) cross-border electronic commerce is found in the value it has worldwide, since it represents up to ten times more than B2C (Business to Consumer) commerce, which is why it is of the utmost importance that Guanajuato companies have a strategic plan to create a digital business model of this type.

The collaboration with Alibaba is generated from the relationship that COFOCE had with this digital platform since 2019, giving continuity and follow-up to the digital transformation strategy shared with the companies of Guanajuato to make their products known through the most important portal to worldwide level of electronic commerce for promotion between businesses.

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Alibaba has more than 26 million active buyers, 400,000 daily quotes from the different industrial sectors it manages, with a presence in more than 200 countries, with the United States of America being the number one country in platform sales.

Currently, the United States is one of the main trading partners of Mexico and, of course, of Guanajuato, which is why the launch event was held to publicize the agreement that will support exporting companies in Guanajuato, starting with the Construction sector, which already has with a multi-product online store on Alibaba.

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