This November 4, the Guanajuato footwear industry, hand in hand with the state government, León authorities and the commerce sector, presented the first edition of "CalzaFest", an initiative that aims to activate the consumption of buyers of all the country in strategic areas such as shopping centers, shoe stores, factory stores and service establishments in León.

As has been announced, through both a face-to-face and online strategy, León will promote the offer of shoe and leather goods manufacturers in the city, San Francisco and Purísima del Rincón, in order to activate the sales of products and services supported with a massive regional advertising campaign and alliances in the diffusion in communication channels.

Complete article (Spanish)